Does the Northrop Auditorium Need Upgrades?

I'm a guest blogger today for the Northrop Auditorium website. I come to the blog asking one major question: Does the Northrop need upgrades to attract more big ticket performers? We know what the Northrop Auditorium is and what it is like. Unfortunately, the Northrop Auditorium does not attract big ticket performers. So my question is what recommendations would you give the Northrop Auditorium in order to get bigger names? Feel free to leave comments and suggestions.